Apple, with its iPod touch, appears a clear winner this holiday season as US consumers shop for smaller, cheaper, more versatile electronics.

While the Consumer Electronics Association predicts flat fourth-quarter sales compared with a year ago, analysts report Apple stores have been the busiest among electronics retailers.

iPods, historically responsible for 40 to 50 per cent of Apple’s fourth-quarter revenues, are selling in the biggest numbers.

Google has reported the iPod touch is its most- searched-for product after Nintendo’s Wii games console and Wii Fit game, while the Lycos search engine has “iPod” as its top search.

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